Are you a curvaceous woman that struggles to find clothing that fits well and looks stylish? You’re not alone. According to a study in the International Journal of Fashion Design, Technology and Education, the ‘average’ American woman is now a size 16-18 (that’s plus size 20W to you and me).

If this is true, how come so many of us find it impossibly difficult to shop at the mall? Sure, there might be a small rail of plus size items tucked away in the corner, but if size 16-18 is the new majority, why isn’t there more variety available? And as for those few retailers that do cater to women with a fuller figure, modern styles and trends tend to be shunned in favour of oversized pieces with little to offer in terms of colour, print or shape. Bor-ing.

Don’t despair! We know how frustrating it can be to try and find plus size jeans that make you look and feel great. Shopping is supposed to be a fun experience, and you should never resign yourself to buying something you don’t completely love simply because there is no better alternative.

Jeans are notoriously difficult to shop for, regardless of your size. We’ve all scoured the internet in search of the elusive ‘perfect jean’, jumping from site to site without much success. Luxe Denim is about to change all of that.

Say hello to Luxe Denim Slims, our best selling denim collection that is also available in plus size (crowd cheers!)

It’s time to ditch your unflattering pants and welcome a few pairs of Luxe Denim Slims into your life. What’s so special about our sellout denim collection, we hear you ask? We’ve been making quality womenswear since 1967 and know a thing or two about what it takes to create the perfect fit.

We’ve developed a super stretch fabric that is soft and comfortable without sacrificing on style. We’ve removed the fly opening in favour of a much more flattering stretch waistband while also incorporating a concealed 4 inch minimizing panel that will smooth your stomach and sculpt your curves into a voluptuous hourglass shape.

Our premium fabric fits your body like a glove thanks to its gentle compression and its 5 pocket design keeps things modern and on-trend. Did we mention our collection is currently available in 3 unique washes and you can expect even more stylish designs to come (frayed hems, ombré colour palettes and acid washes are on the way!)

There’s no time like the present to embrace your beautiful curves and shapely silhouette. Banish baggy pants to the back of your wardrobe and feel sexy and on-trend, whatever your size, thanks to your new favourite pair of plus size jeans. Check out our size chart to see which fit is right for you!

Shop the PLUS collection online now.

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