Stylish StaffMeet Ashley
Meet the stylish staff behind the Nygard brand and get to know a little more about what it’s like to work in the fast-paced fashion industry…
Your role at Nygard…
I’m an E-Commerce Merchandiser and it’s my job to control brand features, optimize where our product is located on the site and I also organize online promotions.
Describe your personal style…
I would say my personal style is a real mix between boho-chic and classic-sporty. I love relaxed looks that are both comfortable and effortlessly stylish.
What do you love about your job?
Working with great people and the fact that I learn something new everyday…my job role is so diverse meaning there’s never a dull moment!
What is your go-to piece in your wardrobe?
Denim is my ultimate go-to piece. It’s so versatile and you can style it in so many different ways. Smart-casual, preppy, glam. I’m truly obsessed with Luxe Denim Slims right now because, quite frankly, what don’t they look good with?!
Where do you go for style inspiration?
I get my style inspiration from a variety of different types of women. Sometimes I see looks online I like and re-create them with my own spin and I love Megan Batoon’s individual style.
What is the most challenging part of your job?
The most challenging part of my job is trying to keep everything looking fresh and new on the site. Just like fashion, online displays can become outdated and old. If you keep seeing the same things, it tends to look tired and dated. With new collections coming in every season, there are always new ways to keep people interested and inspired…
Describe your perfect Friday night…
Watching my favourite comedy shows curled up on the couch with a large cozy blanket, wearing an oversized sweater and having my weekly chips and dip treat!
If you could only wear 5 pieces for the rest of your life, what would you pick and why?
1. The little black dress – for the times I’m out and about downtown and want to show off my legs.
2. A classic denim jean – for me this everyday pant will never go out of style.
3. Sneakers – all of my friends will tell you I’m never spotted without my sneakers. Nude or white are my favourite.
4. A wool coat – for those chilly days here in Winnipeg, nothing beats a great quality jacket.
5. Nude Trousers – I love a nude pant for dressing up any type of outfit.
What’s in your Nygard shopping cart?
Floral Blush Wyatt Tunic – I love its soft blush tone (perfect for spring) and think it’s a versatile piece I’ll be able to wear over and over again.
Luxe Denim Jegging – I bought the Luxe Denim biker pant and loved it so I’m planning on adding this jegging to my collection in a lighter wash.
Indigo Slim Vest – I can’t wait to try out a double-denim look with this vest, or pair it with a simple white tee.